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Benjamin Sobieck

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Mike's Hard Pink Lemonade

How a Fictional Detective Made a Real-World Impact

Benjamin Sobieck
Nov 8, 2012

An article on the Lake Minnetonka Patch could change the way a popular beverage is marketed.

Mike's Hard Pink Lemonade

Awareness

How Pinkwashing is Hijacking Breast Cancer Awareness

Benjamin Sobieck
Oct 26, 2012

Here's how "pinkwashing" is hijacking your good intentions—and money—when it comes to breast cancer awareness.

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