Health & Fitness
Public Relations Professionals Declare October 22 “Snark Free Day”
A group of public relations professionals aim to make a single day in October one that is free of harsh comments, rude social media posts or sinister sarcasm. Declaring October 22 as Snark Free Day, the nationwide affiliates of PRConsultants Group (PRCG) including the Twin Cities' Gary Young at Gary Young Ink are committing to a kinder way of communication and encouraging others to participate. The group often coaches clients on communication styles for messaging, media releases, web content, blogs, social media and more. Through October 22, they share these same principles with anyone who communicates face-to-face, pen to paper or screen-to-screen.
“We know that alienating the audience is never a good thing. And, with all of the focus on cyber-bullying, we have noticed that people aren't held as accountable as we should be for what we say online. We’re asking others to commit to taking just a moment before we speak, send or post to think about the effect our words have on those who receive them,” said Young.
To promote participation in Snark Free Day, the group has developed a sketch video featuring a “World Class Jerk” named Jonathan Snark. More information about Snark Free Day can also be found on SnarkFreeDay.com. Follow the discussion at #snarkfreeday.
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“We’re asking our friends, colleagues, family and others to share Snark Free Day on October 22 as one day in which we don’t say or write anything snide, sarcastic or mean,” said Young.
With less snark in the world, PRCG hopes many great things happen. Snark-attacked victims won’t be grumpy or lash out at others, people feel better about themselves and their relationships with others, and that other adults – and children – may follow the lead and be kinder to their co-workers, customers, family and friends.
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About PRConsultants Group
PRConsultants Group (PRCG) is a nationwide group of public relations consultants, each an expert in their respective geographic areas and media markets. Clients who access PRCG, get personalized and targeted service in each local market with the broad reach of a national agency. The group was founded in 1999 and has grown to include 48 affiliates across the U.S. with the ability to form global partnerships.
