How businesses are successfully using social media, expert panel

An
expert panel will discuss how businesses can and should be marketing themselves

using social media. Social media has been described as the modern-day version

of the corner store: where people connect with one another and share their

opinions on everything from politics to products. Are consumers welcoming

businesses into their online conversations? How are the most accepted companies

using social media to their advantage?                                                    

Moderated
by Pam Brueck, audience development director, Minneapolis/St.Paul Business Journal,

the event is sponsored by Sales & Marketing Executives International of

Minnesota. The panel participants will be:

John

Eighmey, University of Minnesota Mithun

Land Grant Chair in Advertising;

·        

Jason Kocina, president, Checkerboard Strategic Web

Development;

·        

Ryan Richardson, manager of digital media, Buffalo

Wild Wings

        
Jim Hammerand, digital editor, Minneapolis/St. Paul

Business Journal.

 Fees:  $30 for professional

members, $48 introductory members, $60 for non-members, $20 for students

Link to register:  https://m360.smei.org/event.aspx?eventID=92040&instance=0