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Take A Sneak Peek At New Linden Hills Store

Honeyshine opens in former Linden Hills Yarn space this spring.

For Linden Hills residents who haven't yet made the trek up to Bryn Mawr to sample Honeyshine, the creative home goods store that will soon move into the former Linden Hills Yarn & Textile space, co-owner Adam Braun explains the store's ethos by way of a cocktail recipe:

The Honeyshine

  • 1 part creative
  • 1 part modern
  • 1 part weird
  • 1 part fun
  • 1 part vintage
  • 1 part new

Stir and serve over ice. Garnish with moss.

Braun and co-owner Daisey Mitchell hope to be serving up a lot of that starting early this May. 

Like several shops in the Linden Hills and Fulton areas, Honeyshine's owners curate a mix of new design and old objects and gifts. At Honeyshine, though, the overall effect—perhaps enhanced by an impeccably-dressed manequin sporting a goat's head, named Bruce—is self-assured, youthful, and funky yet very carefully assembled. Twee birch bark candles share space with sleek midcentury furniture and the occasional place card holder molded in the shape of a disembodied chicken foot

In an email to Patch, Braun called that kind of sly attitude "curiosity" when describing how store curates its merchandise. You could also call it "keeping people on their toes."

"It sounds simple but we pick things we like," he wrote. "Connecting with other peoples’ sense of imagination and engaging curiosity makes us happy."

"Honeyshine is about collecting objects that are interesting, authentic, and creative," Braun added, "and sharing them in an edited, curated way that let’s people see them in a new way."

Treating their store like a really ambitious living room quickly paid off for the duo, in the form of a sideline in interior decorating and design consulting.

"People kept commenting that they loved the design and style of the store so much they wished they could live here," Braun explained.

Like their store, Braun wrote, working with him and Mitchell on a design process should be fun, not intimidating.

"We help you reinvent your space. Up becomes down, old becomes new, obsolete becomes current—but at the end of the day, it’s still you," he wrote. "It’s not about breaking the bank, but breaking free of surroundings that don’t inspire you."

Something seems to be working, though: the move to 43rd and Upton is meant to help Honeyshine grow its so-far-successful business. 

"Linden Hills is an engaged, creative community that feels like a good fit for Honeyshine. It is an established retail location with a ton of foot traffic, great restaurants and a lot of community events—all of which will be great for business," Braun wrote. "In many ways it’s like Bryn Mawr, only bigger."

Lisa Yonak February 26, 2013 at 01:59 PM
when you write about fun new places, could you include an address?
James Sanna (Editor) February 26, 2013 at 06:02 PM
I'm sorry I forgot to do that this time! I had completely missed that when editing. I normally will link to the Patch business directory where possible, and you'll be able to find the address that way. Since Honeyshine hasn't yet moved into Linden Hills, they don't have a directory listing yet, so I've updated the story with a link to Linden Hills Yarn's listing instead, as it's their space that Honeyshine will be taking.
Leah February 26, 2013 at 11:20 PM
Looking forward to a new retail space in downtown LH. Especially a home and design store. Yeah!!
ChrisRKnits March 06, 2013 at 06:04 PM
Linden Yarn & Textiles, Inc. is open for business in their new location at 5814 Excelsior Blvd. in St. Louis Park. Just west of Hwy 100 you'll find our bigger, brighter shop easily accessible and much more comfortable. We even have a small classroom in back as well as parking in the lot behind the building.

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