New Linden Hills Shop Tailors to Fit—in Carbon Fiber and Aluminum

City Velo slated for a mid-march opening.

The rumors are true—in mid-March, the first of an expected three new stores will open in Linden Hills.

City Velo, a custom bicycles dealer, expects to open in the former salon space next to the former Linden Hills Florist space on or about March 12, according to manager Randy Fox.

City Velo's stock-in-trade will be custom-fit, high-end bicycles. Think of them a bit like a local Savile Row for two-wheelers, applying boatloads of technical knowledge and some sophisticated tools to find the perfect bike for long-haul road riders, racers, and cyclists with health issues. The model has proved highly successful at City Velo's other location in Denver, CO, Fox said, and the small company wanted to expand to another bike-heavy city.

"We'll be like a bicycle tailor," Fox told Patch in an interview Tuesday. "We'll measure all the changes (in a frame design) out to make you a bike that fits like James Bond's suit."

Fox said that City Velo will work with several "very nice to extremely nice" Italian, German, and American custom bicycle manufacturers like Argonaut, Parlee, Focus, Casati, Cipollini, and Colnago to build these custom bikes. Riders will also be able to find a curated selection of cycling apparel and shoes. 

"I never want to discourage people from coming in, but I do want to temper their expectations," Fox said. "We want to help the neighborhood as much as possible—if you've got a flat right outside, come on in and we'll fix it, we'll have supplies just for that—but anyone who likes Ferraris or Maseratis or drives a Porsche, that's our primary market."

The store might not look like much right now, with bare walls and dust everywhere, but soon the space will be transformed into a kind of an "art gallery" for bicycles, Fox said, with around 16 to 20 on display at any one time. The centerpiece will be a $10,000 machine that will help Fox and his employees get the fit on a custom bike just right. It may seem like overkill to the average bike commuter or summer rider, but most bikes are made in standardized sizes that don't correspond to every person's body shape. For people who spend long hours on their bikes, he right fit can make a huge difference, Fox said.

"The first time I rode my custom-built bike, I stopped thinking about a man on a machine and started feeling like this organic animal" he said, "I felt like I was a wolf running with the pack, like a cheetah."

Despite its upmarket focus, Fox said City Velo has ambitions to become an integral part of local bike culture, starting with a cycling club to be called "Local Velo." 

"I don't want people to think we're snobbish regarding urban and mountain bikes—I've been a bike commuter for a very long time," Fox said.

Linden Hills for All February 28, 2013 at 01:04 AM
I will repost previous interesting comments from people: Beth 9:26 am on Monday, February 18, 2013 City Velo Exquisite Bicycles in Linden Hills, this will be a good thing because it is close to heavily traveled bicycling and walking trails around Lake Harriet. It can act as a Bike Center much like the The Freewheel Midtown Bike Center. The Linden Hills Business Association should put up signs near the Bike and Walking paths and Lake Harriet Parkway directing people to Linden Hills and listing their businesses, just like the do along Midtown Greenway bicycling and walking trails. I suggest Putting one up near the Lake Harriet Bandshell on West 42nd Street and Lake Harriet Parkway, and another at West 44th Street and West Lake Harriet Parkway. Somewhere where the walkers and bikers can easily see the sign, and easily find Linden Hills businesses in Minneapolis Minnesota. People line up in for ice cream at Sebastian Joe's Ice Cream Café in Linden Hills, but many more would go there and other businesses if they could easily find them. They also should put up a display about historic Linden Hills along the Lake Harriet bicycling and walking trails, just like the do about historic areas along the Midtown Greenway bicycling and walking trails. I suggest Putting one up near the Lake Harriet Band shell on West 42nd Street and Lake Harriet Parkway, and another at West 44th Street and West Lake Harriet Parkway
Linden Hills for All February 28, 2013 at 01:06 AM
Phyllis M You are correct - Zumbro Cafe is expanding into the former home of Linden Hills Florists Honeyshine moves to Linden Hills Yarn & Textile And the new Linden Hills Retail between the former home of Linden Hills Florists and the former hardware store building is going to be: City Velo Exquisite Bicycles 4304 Upton Avenue South, Minneapolis, Minnesota 55410. There is a sign on the door saying Coming Soon City Velo Exquisite Bicycles. This is great news for Linden Hills, the City of Minneapolis Minnesota, and Bicyclists everywhere. As you know Linden Hills is right next to Lake Harriet and is connected to the Twin Cities great off the road paved bike trails that are all connected. One can bike around the beautiful Lakes, Bike around lake Harriet and take in a free concert at the lake Harriet Band Shell (concerts every night during the summer), bike to Lake Harriet Rose Garden, bike to the Target Field Stadium and take in a twins game, bike to Uptown or downtown Minneapolis, bike around the chain of Lakes: Lake Harriet, Lake Calhoun, Lake Of The Isles, Cedar lake Trail, Midtown Greenway, West River road trail, Bike the Minnehaha Parkway trail, Bike to Minnehaha Park, Bike to Fort Snelling trail, Theodore Wirth bike trails, bike to the Guthrie Theater, bike the East River Parkway, Bike to the Walker Art Center, Bike the Grand Rounds bike trail all around the Twin Cities area (Minneapolis, St. Paul, and surrounding areas). The possibilities are endless.
Linden Hills for All February 28, 2013 at 01:08 AM
You can bike alone, with a friend, or groups. A bike trip can be any length you want. Great trails for a half mile ride or a century ride (100 miles), with lots of facilities (rest rooms, drinking fountains, etc.) along the way. A bike trip can be enjoyable for beginners and expert bike riders alike. You can use the tails to commute to work, leisure, exercise, go to events, or visit all the great places in the Twin Cities area (Minneapolis, St. Paul, and surrounding areas).The possibilities are endless. Or attend a biking event like the Minneapolis Bike tour, or Saint Paul Classic Bike Tour. And share an enjoyable day of biking with thousands of bikers of all levels. Minneapolis Bike tour: Hop on your bike for a tour of Minneapolis. Enjoy the Grand Rounds Scenic Byway System at your own pace. Proceeds from the event benefit Minneapolis’ beautiful park system. All ages and abilities welcome! Parkways and roadways along the 14- and 36-mile routes are closed to motorized traffic. Both routes include rest stops with refreshments and bike mechanics Saint Paul Classic Bike Tour: It's not a bike race; it's a rolling festival of fun. The Classic is a showcase for the handsome parks and parkways of beautiful Saint Paul. Hallmarks of the Classic include mostly traffic-free bicycling, ride support, great live music, organic fruit, fresh coffee, bountiful baked goods and of course watermelon at the end! Our rest stops are the best in the business! The possibilities are endless.
Linden Hills for All February 28, 2013 at 01:26 AM
Does anyone know what happened to the Bayer’s Hardware building in Linden Hills? The rumor from several sources was that there was a lease to own deal for the building by a restaurant group, which would open in March. There was a lot of work done for weeks stripping the building down, even removing walls. They removed all metal from the outside, and removed all the signs from the building. Then suddenly a couple of weeks ago everything stopped. There is still a lot of work that needs to be done to prepare the building for remodeling. Why did they have a crew of people working on the building and then it suddenly stopped? Nobody has been working on the building for weeks, why? Did the buy or lease deal fall through? Was it too hard to bring the building up to code? Were there money issues by the restaurant group? There are a lot of rumors, but no one seems to really know what is going on. The building now is an eyesore, and makes Linden Hills business district look unattractive. Does anybody know what happened?
Linden Hills for All February 28, 2013 at 01:31 AM
City Velo, manager Randy Fox, and all people at City Velo : A Warm Welcome to Linden Hills, Minneapolis and Minnesota Best Wishes to you
Linden Hills for All February 28, 2013 at 01:37 AM
Thank You James Sanna and all the people at southwestminneapolis.patch.com for all your great work. It is very much appreciated
Randy Fox February 28, 2013 at 03:17 PM
Thanks to all the great residents and store owners who have already welcomed us at City Velo to the neighborhood! We hope to do you proud, and help bring additional traffic (the good kind) and dollars to the community. Not being a native of these parts (I came up from Naples, FL. to open this location), I am constantly impressed by how friendly and helpful everyone is. I think I'm gonna like it here!
Randy Fox February 28, 2013 at 03:23 PM
While I don't know many details yet, I can tell you that my general contractor and my electrician were both in this space with the landlords on Monday, and agreements were made. If and when I have more info, I will pass it on to James for all to know. The suspense is killing us at City Velo, too!
Randy Fox February 28, 2013 at 03:24 PM
These are some great ideas for the neighborhood!


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